Consumers have many options when it comes to choices in retailers, products, channels, and fulfillment options. Retailers face a stream of challenges to drive customer loyalty and financial results.

The o9 Knowledge Masters in Retail Program will help you understand the concepts of Retail Planning and Retail Operations. Through this program you will learn the competitive strategies retailers use to move past their challenges and move forward to fulfill consumer needs, thereby growing their businesses and maintaining their brands.

After completing this program, you should be able to:
o Describe retailing, the entities involved, and the impact of decisions on a retail business
o List the characteristics of the different types of retailers
o Describe why it is important for retailers to research and understand their customers
o Summarize the key challenges facing retailers
o Identify key roles within retail businesses
o Identify the models of buying processes in retail
o Outline considerations taken by retailers when buying merchandise
o Explain the importance of strategic planning to retailers
o Understand the Merchandise Planning Process
o Summarize the financial strategies used in retail businesses
o List the key aspects of efficient retail operations
o Identify retail pricing and sales strategies